Snowy River, Brand Under NewGonow RV, Featured in Exclusive Interview with International Industry Authority Aboutcamp BtoB

NewGonow RV

On June 17, Aboutcamp BtoB — the authoritative international publication serving the global RV and camping industry — officially released its first-ever Australia Special Edition. Snowy River, the flagship brand of NewGonow RV (0805.HK), was selected as a featured subject of the edition, representing Australian RV manufacturing at its highest level.

Andrew Crank, Executive Director of NewGonow RV and CEO of its Australian operations, sat down with the editorial team for an in-depth interview covering brand strategy, manufacturing operations, and global expansion plans. This marks yet another milestone for Snowy River, following multiple "Australian RV of the Year" award wins — further cementing its standing through recognition by a leading international trade publication.

A Spotlight from the Industry's Global Voice

Headquartered in Milan, Italy, Aboutcamp BtoB is a leading international B2B publication dedicated to the global RV, campervan, and camping industry. Its distribution spans Europe, North America, Australia, New Zealand, Asia, South America, and South Africa, providing industry manufacturers, suppliers, distributors, and decision-makers with professional news, market analysis, and executive interviews.

The Australia Special Edition is the publication's first-ever dedicated feature on the Australian caravanning industry since its founding. The edition covers over a century of Australian RV industry history, the current market landscape, key challenges and opportunities, and in-depth reporting on the CIAA National Conference and Trade Expo. During their Australian industry tour, the editorial team visited the country's most prominent manufacturers — including Gerry Ryan, founder of Jayco and a foundational figure in Australian RV history. Snowy River earned its place among these brands on the strength of its rapid recent growth and established industry standing.

The Strategic Logic Behind Snowy River's Rapid Growth

In the interview, Andrew Crank outlined the brand strategy and growth drivers behind Snowy River's trajectory. He highlighted that the brand's distinctive value proposition is built on strong brand recognition combined with outstanding value for money. Its core philosophy — "more for less" — runs across the entire product lineup and directly addresses the dual consumer demand in the Australian and New Zealand markets for both quality and value.

In market terms, NewGonow RV has established itself firmly among the industry's top performers across Australasia, with market share continuing to grow alongside rising brand awareness and consumer confidence. Snowy River, as the company's core brand, accounts for the dominant share of overall revenue and serves as the primary engine driving company-wide performance — a strong validation of the brand strategy's commercial effectiveness and long-term sustainability.

Andrew also discussed the company's distinctive single-line production model, its strategy of operating both company-owned and joint-venture dealerships, and plans for future expansion into international markets beyond Australia and New Zealand. The full interview has been published across Aboutcamp BtoB's print edition, digital platforms, and YouTube channel.

A Global Strategy Taking Shape: From Australasian Leadership to Worldwide Reach

This high-profile feature from an international industry authority marks a significant milestone for NewGonow RV's dual-track strategy of "global DNA, local depth." Earlier this year, the company completed systematic research into the European and North American markets and successfully developed and prototyped new models compliant with both US and European standards. The company plans to replicate the proven playbook it has built in Australasia as it accelerates its strategic entry into key Western markets.

Leveraging the complementary strengths of its intelligent manufacturing base in Tongxiang, China, and its Melbourne, Australia assembly facility, NewGonow RV has built a fully integrated value chain spanning R&D, procurement, production, sales, and after-sales service — delivering an end-to-end, one-stop solution from product design through to customer delivery. This mature operational model provides a solid foundation for the company's expansion into the world's core RV markets in North America and Europe.

As China's first publicly listed RV company, NewGonow RV is steadily realizing the global vision articulated by its founder, Miao Xuezhong: "Stay user-centric, innovation-driven, and work hand in hand with all partners to advance our global strategy — building a world-class RV brand with true global influence." This appearance under the spotlight of an international industry authority is not only professional recognition of the brand's strength, but a meaningful milestone on NewGonow RV's journey toward the front rank of the global RV industry.